Motion Reel
(No generative AI used in this reel)
Animated a high-energy commercial for the Municipal Gas Authority of Georgia, bringing Best Behavior Creative Club's visual direction to life through dynamic motion design. Working from client-provided style frames and voiceover, I translated layered Photoshop and Illustrator assets into After Effects, faithfully matching the established design while developing energetic typography, seamless transitions, and rhythmic animation. Every movement synchronized with the pacing and cadence of the voiceover, creating a polished broadcast spot that maintained the agency's creative vision while maximizing visual impact.
Partnered with J. Walter Thompson on two United States Marine Corps recruitment initiatives spanning web and gaming platforms. For the Marines.com Virtual Armory, I created 17 weapon and vehicle assets by modeling, texturing, and preparing 360-degree turntable renders from technical reference materials for integration into the interactive web experience. Building on that work, I led a team of three artists on the History of the USMC Service Rifle interactive campaign for Xbox Live and PlayStation Network, where I modeled, textured, rigged, and animated a mechanically accurate M16A4 rifle with an exploded-view field-strip sequence, integrated a custom 2D HUD, and created additional weapon assets for the virtual armory.
Designed and animated a complete broadcast graphics package for HGTV's Izzy Does It, capturing the show's fun, personality-driven style. Working from style guidelines provided by Pie Town Productions, I produced the 45-second animated show opener and developed the full suite of in-show graphics, including lower thirds and network bugs. Beyond the opener, I took creative ownership of the 3D in-show graphics, developing their visual style from the ground up and producing animated floor plan visualizations featured throughout eight episodes to clearly communicate each home's transformation while complementing the series' overall visual identity.
Produced highly realistic 3D in-show graphics for HGTV's flagship giveaway specials, including Dream Home and Smart Home. Brought onto the project to elevate the realism of the architectural visualizations, I modeled and textured each home from scratch using architectural floor plans and reference photography before producing animated fly-throughs, room transformations, and floor plan sequences. From rendering in Cinema 4D's Physical Renderer to compositing in After Effects, I timed every sequence to the supplied voiceover, delivering polished broadcast graphics under demanding production schedules.
Produced a cinematic franchise owner testimonial for NAPA Auto Parts, helping inspire prospective owners through authentic storytelling. Collaborating on-site with Sagepath's creative director and producer, I led all video and audio capture, directing multi-camera interview setups and filming supporting b-roll. I then took ownership of the entire post-production process, shaping the narrative through editing, designing and animating a custom motion graphics package, and delivering a polished final piece that aligned with NAPA's established brand standards and messaging.
Produced a diverse collection of promotional content for Deep Well Farm's seasonal events, combining traditional creative production with emerging AI tools to engage audiences across social media. Projects included an original "Billy the Goat" video series promoting the farm's Fall Pumpkin Patch, a custom bluegrass promotional song, and a wide range of branded graphics and social media content. By adapting the creative approach to each project, I helped create memorable promotional content that reflected the farm's welcoming, family-focused brand.
Creative Approach
About
My Profile
LAURENCE
JONES
CREATIVE LEAD | MOTION & VIDEO
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I'm a creative professional passionate about transforming ideas into compelling visual stories. Over nearly two decades, I've built a career that bridges design, motion, video, and creative direction, allowing me to move seamlessly between disciplines. Today, I partner with agencies, production companies, and businesses to develop creative ideas and bring them to life through thoughtful design, evolving technologies, and purposeful execution. If you have an open role or an exciting project, I'd love to connect.
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Experience
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Creative Lead | Motion Designer
MUVEFX | 2022 - Present
Knoxville, TN, US (Remote / On-location)
- Partner with clients to develop creative concepts, define project vision, and lead productions from planning through final delivery.
- Lead creative production across broadcast, branded, and digital projects, balancing creative direction with technical execution.
- Produce motion graphics, video, and branded content for agencies, production companies, and small businesses, tailoring each project to the client’s goals.
- Integrate AI-assisted workflows to accelerate ideation, asset creation, and production while maintaining high creative standards.
Motion Designer
Warner Bros. Discovery | 2016 - 2022
Knoxville, TN, US (On-site)
- Created custom 3D in-show graphics for more than 20 television series across HGTV, Food Network, DIY Network, and Discovery+.
- Managed the complete 3D production pipeline, creating stylized architectural visualizations from modeling and animation through rendering and compositing.
- Delivered broadcast-ready graphics under demanding production schedules while collaborating closely with producers and creative teams.
- Helped transition rendering workflows from on-premises render farms to cloud-based solutions, improving production efficiency.
Motion Designer | Videographer
LJ-Arts | 2010 - 2016
Knoxville, TN, US (Remote / On-location)
- Led video productions from pre-production through final delivery, overseeing camera operation, lighting, audio, editing, and motion graphics.
- Produced motion graphics and branded content for agencies including JWT, Sagepath, and Best Behavior Creative Club, supporting local and national clients.
- Designed 2D and 3D motion graphics for commercial and branded content, adapting visual storytelling for clients across diverse industries.
- Managed multiple creative projects simultaneously, balancing client expectations, production schedules, and high creative standards.
- Education
BFA: Visual Effects | Magna Cum Laude
Savannah College of Art and Design
Savannah, GA, US
AAS: Communications Graphics Technology
Pellissippi State Community College
Knoxville, TN, US- Expertise
CREATIVE
Creative Direction • Art Direction • Concept Development • Narrative Development • Problem SolvingDESIGN
Graphic Design • Motion Design • Layout Design • Visual Identity • Sound DesignPRODUCTION
Pre-Production • 3D Production • Video Production • Visual Effects • Animation • Post ProductionTOOLS & TECH
Cinema 4D • After Effects • Premiere Pro • Photoshop • Illustrator • InDesign • Generative AI- Brands
BRANDS SERVED
HGTV • DIY Network • Food Network • Cooking Channel • Discovery+ • Coca-Cola • NAPA Auto Parts • U.S. Marine Corps • The Home Depot (Among others)NETWORK SERIES
Flipping 101 • Windy City Rehab • Stone house Revival • The Renovator • Izzy Does It • House Hunters - All Stars (Among 15+ Series)NETWORK SPECIALS
Renovation Realities: Dale Earnhardt Jr. & Amy • Super Size My Pool w/ Mario Lopez • HGTV Dream Home and Smart Home- Interests
Beyond my professional life, I prioritize quality time with my family and immersing myself in nature. You can usually find me recharging outdoors, whether I'm camping in the mountains, paddling down a river, or hitting the slopes.
Let's Create Something Great Together
I'm currently seeking a full-time opportunity where I can contribute through creative leadership or as a senior hands-on creative, bringing a collaborative mindset, a strong technical foundation, and a passion for creating meaningful work that informs, inspires, and connects with audiences. I'm also open to select freelance and contract opportunities.
Based in:
Knoxville, TN, USA
(On-site • Hybrid • Remote)